Here’s what they stated in their DMCA takedown letter to the web site’s hosting company (in link below):
We are providing you this letter of notification pursuant to the Digital Millennium Copyright Act 17 USC??512(c) to make Softlayer.com aware of material on its network or system that infringes the exclusive copyrights of Woodman Labs, Inc d/b/a GoPro (“Company”). We hereby affirm that the undersigned is authorized to act on behalf of Company whose exclusive intellectual property rights we believe to be infringed as described herein.
We have a good faith belief that the Internet site found at digitalrev.com infringes the rights of the Company by using the following trademarks of the Company:
“GOPRO” Registered: 3/3/2009 US Registration# 3032989
“HERO” Registered: 12/20/2005 US Registration# 3308141
Have a closer look at the bold parts. They start out by saying this is a matter of copyright. Then they switch to trademarks, which the DMCA does not even cover. They are trying to trick an internet provider into taking down a technology review because their product lost out to Sony in the review process. What a bunch of poor losers. But they have also committed a tort and I hope they get sued hard over this.
I have now added Woodman Labs, Inc/GoPro to join with Sony in my list of despicable companies I refuse to ever buy anything from. They will have to quickly reverse this to get off that list.